| Subject: | LAF yellow wristbands |
| Date: | 07/30/2004 04:10 AM |
| From: | Godfrey, Norrene |
|
Just in case anyone is wonder how many where sold (and for those who think the yellow wirstbands have "jumped the shark") - this out of today's New York Times - LAF Benefit Bracelets are Fashion's Tour de Force In late May, Nike and the Lance Armstrong Foundation joined forces and created the bracelet campaign with five million bright yellow wristbands bearing the word "LIVE-STRONG." Sales benefit the foundation, which Mr. Armstrong set up in 1997 when he was being treated for testicular cancer, which had spread to his lungs and his brain. Two years later, at age 27 and as a cancer survivor, he won his first Tour de France. The foundation aims to help people with cancer live powerfully through education, research, advocacy and support after treatment. The initial demand for the wristbands was strong, causing Nike to make more for the Tour de France. They sold out in Paris and have been selling out as soon as they have arrived in sporting goods stores across the United States, said Trisha Burns, a spokeswoman for Nike. The Web site www.wearyellow.com, which sells the bands in bulk, shows them back-ordered and sold out. The total number sold is unknown. But Michelle Milford, a spokeswoman for the foundation, based in Austin, Texas, said it was nearing eight million. The bands cost $1 each, with all proceeds going to the foundation. Nike has agreed to donate an additional $1 million. Ms. Milford said the continued interest in the band has been thrilling to watch. "In addition to celebrities, we've been seeing a lot of Olympians wearing them," she said during a telephone interview from Austin. "People who have been wearing them through the Tour de France haven't taken them off." --The New York Times, Thursday, July 29, 2004. Thank-You to all of you who ponied up your money and purchased one, the proceeds from the yellow wristbands will go to help young cancer survivors. Cheers Norrene Norrene Godfrey Senior Production Artist 503-671-2178 norrene.-@nike.com |
